Fabian Lim Singapore Other

Complaint: This review is regarding Click Eventu2019s SEO Certification course, instructed by Fabian Lim. Why I am Writing This Anonymously? Firstly, I want to address why am I writing this anonymously, or why am I writing this at all. I have been the receiving end of a potential legal action by the instructor himself. Iu2019m also well aware of the Albert Tee saga, where potential legal action was used against Albert Tee for defamation reasons. For personal reasons, I donu2019t want to be caught up in a potential legal bout. Hence I choose to write this anonymously, however, with accountability and responsibility. I also want to make clear that this isnu2019t a defamation article, where itu2019s in no shape or form directed as any form of character assassination. Iu2019ll also be proving back up my points made with empirical evidence, references to Googleu2019s guidelines, and SEO authorities. Iu2019ll also be addressing the difference between online defamation and a product/service review. Secondly, Iu2019m writing this because the financial education industry, namely, stocks, investing, internet marketing, can be filled with gimmicky instructors and can be fraudulent at times. This can be observed with articles here, here and here. Iu2019m writing with the publicu2019s interest in mind. Thereu2019s a quote by a famous psychologist: William James. He said this: Act as if what you do makes a difference. It does. Hence, I decided to publish this article. If an instructor wants to teach something and charge multiple thousands of dollars for it, Iu2019m sure he or she got to back it up, through empirical evidence and results. Now before I get into the review, letu2019s get to the issue of online defamation. The difference between online defamation, as opposed to a negative service or product review. Online Defamation VS a Service or Product Review So, what does the law in Singapore actually say about defamation? You can read: Defamation Act Singapore Legal Advice u2013 Defamation and Defences to Defamation I also publish this article with these sources in mind. For the seminar attendees out there. Donu2019t be afraid to speak up or publish against your instructor. There is a difference between online defamation and a negative product review. Donu2019t be pressured by authority figures or your course mates. Thereu2019s also the over justification effect. You donu2019t want to find yourself in a position in conflict something you paid thousands for initially. At whichever point you find yourself in a position where you felt the instructor under delivered, feel free to ask for your money back or refer your problem to CASE. Can You Really Instruct SEO Without Showing You, Yourself Can Perform in SEO? For the general public, whou2019s un-knowledgable about SEO. Search engine optimization basically means optimizing your website based on user queries on Google. For Eg. If you typed in u2018Dog lessons in Singaporeu2019 on Google, and your website popped out on the top results in Google, you would probably deem as having a search engine optimized website. Keyword rankings are one of the main key performance indicators of an SEO campaign. Some user queries are easier to rank for in Google. Some are not. SO, how do you generally determine the difficulty of user queries? 1) Search Volume If I ranked for the word: u201cSEO Coach Singaporeu201d. Would that determine that Iu2019m good in SEO? No, that wouldnu2019t. Thatu2019s because u2018SEO coach in Singaporeu2019 has a low search volume keyword, and quite possibly easy to rank for. 2) The Type of Keyword Good keywords are keywords that have potential commercial value. These are keywords with terms included such as u2018Servicesu2019, u2018Classesu2019, u2018Trainingu2019. SO! If You Were Good in SEO, Here are Some of The SEO Keywords You Would Ideally be able to Rank For: u2018SEO Singaporeu2019u2018SEO Services Singaporeu2019u2018SEO Company Singaporeu2019u2018SEO Agency Singaporeu2019u2018SEO Expert Singaporeu2019 These are industry related keywords with high search volume and high commercial demand. I used the Google keyword planner for this purpose. Itu2019s free, you can validate this yourself. Since I took it upon myself to further my SEO knowledge outside of the course, I learned how to track the rankings on a website. For this purpose, I use SERPLAB.UK. Itu2019s free, you can try it out as well, and you can verify the results yourself. Tracking ClickEventu2019s Keyword Rankings: Fabian Limu2019s SEO Methods Taught In Class Upon more research, I realized that out the methods taught in Click Eventu2019s SEO Certification course arenu2019t aligned with Googleu2019s Guidelines. Students were taught how to create content on hundreds of long tail keywords, and publish them on pages. Itu2019s an outdated technique. Iu2019d also argue that the backlink acquisition strategy taught is outdated and isnu2019t up to par, with slight mentions of paying for links. (Which is against Googleu2019s guidelines). Needless to say, if the company had the rankings for SEO related keywords. Theyu2019ll be able to refute these claims. Or minimally be able to present a case that Iu2019m a horrible student. Was it all bad though? Not really. The course had the basics of SEO covered. It was the application of SEO techniques taught that I found out to be sub par/against Google guidelines. Student Success Stories and Testimonials: Do They Matter? Now, Iu2019m also clear that ClickEvents has had student success stories and case studies, as advertised on their landing page. The case studies on his studentu2019s websites donu2019t disclose their keyword rankings or other forms of empirical evidence. Their testimonials also state that their studentu2019s websites rake 4-5 figures worth of sales monthly. Weu2019re looking for empirical evidence, remember? Iu2019m not saying testimonials donu2019t matter? Yes, they do. However, itu2019s up to your judgment to judge the quality of those testimonials. 100% Money Back Guarantee? When I attended the course, there was a 100% money guarantee back guarantee back option, within the first 30 days or so. However, this option was easily deemed voided within a 4-6 months follow up sessions that the course provides. Structure of Fabian Limu2019s SEO Certification and Class Reviews For the next 6 months, there was a monthly class review where the instructor analyses your website analytics and gives you feedback. Hereu2019s the problem. If you had left the course during the 6 months period, you wonu2019t be able to come for the feedback sessions. However, once the first 30 days money back guarantee period is over, your money guarantee back option is voided. You might ask, why didnu2019t I leave the course initially and asked for my money back? That was because I wanted to stay for the reviews. It was part of the course right? I was being a good student. Successful students complete what they started. I was also unaware at that point of time how to empirically measure the success of an SEO campaign. Closing Thoughts You might find that this is quite a harsh review. It might even come off as one sided or biased. However, I did my research and donu2019t make any of the claims without backing up it with empirical evidence, as Iu2019ve done so in this article. I paid a good four thousand Singapore dollars to attend this SEO certification course and was potentially threatened with legal action. Hence, I decided to do my research on the law, and present my case with empirical evidence. Yours Sincerely,Keeping You Honest

Tags: Search Engine Optimization

Address: 51 Cuppage Road, #07-22 Singapore, Other Singapore

Website: clickevents.com.sg/

Phone: 6733-1268

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